Coke Zero
Interactive DOOH

Built for the world’s most famous curved screen, #TakeATaste turned Piccadilly Lights into an interactive anamorphic moment that felt like it broke the surface of the city. Coke Zero’s “Best Coke Ever” platform became something you could stop for, lean into, and take part in, right in the middle of Piccadilly Circus.

From that hero moment, the campaign expanded across a massive network of digital six-sheets, rolling out to thousands of locations. Each placement carried a little piece of the same wonder, and introduced a simple hint of magic through Augmented Reality. People could reach in, grab a can, and redeem it directly from the six-sheet, turning everyday media into a small, surprising reward in the palm of your hand.