HOKA challenged participants worldwide to log at least 7,000 ft of elevation gain during exercise for the chance to enter a prize draw. We worked with the HOKA team to create a microsite that enabled users to register, connect via Strava, track their progress, and review their personalised challenge recap.

More than 600,000 participants took part globally, with over 50,000 completing the challenge and collectively achieving more than 3 billion ft of elevation gain. The site operated worldwide, allowing users across multiple markets to connect their Strava data directly to the challenge while giving the HOKA team a seamless, efficient way to manage participation at scale.